The pickleball craze is sweeping the nation. While the sport began in Washington State in 1965, the number of people playing pickleball today is skyrocketing.
MilkPEP introduced OK2Milk - a comedic form of a public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk, designed to highlight how ridiculous the reactions to drinking beloved classic dairy milk have become.
Although perhaps not the impressive gold-medal victory achieved by the U.S. Men’s Olympic hockey team over the Russian’s in 1980 in Lake Placid, N.Y., most areas of the non-dairy market are scoring plenty of goals, with the exception of the juice market, which is biding its next chance to skate through a slump.
Natural cheese — and the diverse types of shredded, chunks, slices, string/stick, crumbled, cubes, ricotta, and all other forms — generated $17.4 billion in dollar sales, a year-over-year (YoY) increase of 7%.
The video showcases Milton and McConkey going head-to-head about the benefits of dairy milk’s strength-building protein and hydration.
November 9, 2023
The Dairy Alliance is teaming up with two rivals, the University of Tennessee’s Quarterback Joe Milton and and University of Georgia Wide Receiver Ladd McConkey.
Milk is getting knocked down by changing consumer demographics and attitudes, but a comeback is viable for the nearly $15.6B category. Milk sales are up due to higher prices, while unit sales fell 3.1%
Take a quick look at the data, and you will observe that dairy product sales across the industry have seen good year-over-year (YoY) dollar growth at retail.
In Episode 33 of the “Let’s Talk Dairy Podcast,” Muriel Acat-Vergnet, president and CEO; Juan Felipe Rivera Carreno, manager of Corporate Social Responsibility (CSR); and Julie Pickette, marketing services manager for PROVA Inc., discuss ethically sourced ingredients and sustainability at the Montreuil, Ile-de-France, France-headquartered company.