What is going on in the beverage segment? Like several other categories, overall, the skies are cloudy, with little rain predicted. Sales in the vast category are mixed year-over-year (YoY), but there are plenty signs of strength. Declining subcategories certainly did not take it on the chin, perhaps a good sign for the industry.

Back by popular demand, MALK Organics has reintroduced its seasonal favorite, Holiday Nog, for a second year in a row.

With more than 50 years of expertise in the specialty bagged tea category, Celestial Seasonings, a brand of Boulder, Colo.-based Hain Celestial Group, announced it is adding two new Non-GMO Project Verified products with functional benefits.

The battle of dairy versus plant-based products continues to intensify with recent campaigns featuring celebrities on both sides of the coin. The “Got Milk?,” “Milk Does a Body Good” and newer campaigns have faced competition from “Ditch Milk” and other anti-milk advertising efforts. 

Timed to coincide with the 2024-2025 football season, and releasing in limited quantities, BODYARMOR, a brand of The Coca-Cola Co., is leveraging an all-new lineup of limited-edition bottles for its popular, ready-to-drink (RTD) sports drinks made with coconut water.

Los Angeles-based Califia Farms, makers of premium, plant-based beverages, debuts returning fan-favorite Pumpkin Spice products, an expanded Caramel Apple line, new creamers, and a Holiday Blend Black Iced Coffee. 

Zeal, a brand of Irving, Texas-based Zurvita, unveiled its new flavor, Peach Passion, a blend of sweet peaches and exotic passion fruit. The functional powder has been clinically proven to increase energy with health benefits.  

Created by David Sanborn and his 8-year-old son, Ethan, Kiid Coffee prides itself on being the world’s first coffee for kids, but it’s not a typical brew. Over the past two years, the company created what is not just a delicious drink for kids, it’s a nutritional powerhouse.

Uncle Matt’s Organic, purveyor of organic orange juice, is reinventing tea time with the launch of three ready-to-drink refrigerated brewed black tea varieties. True to Uncle Matt’s Organic’s ethos and commitment to excellence, the teas are certified organic, meeting the highest standards of quality and sustainability, the Clermont, Fla.-based company says.