Clean-label formulation can’t come at the expense of functionality. Those in the R&D lab need to consider the ramifications of swapping out traditional ingredients for alternatives.
If you were hoping that this clean label thing would have blown over by now, you can keep hoping. Or just throw in the towel and accept it. Market researchers Innova found that in the dairy sector, items with one or more clean-label claims accounted for 49% of 2016’s launches to date, up from 41% in 2015. Innova counted claims related to natural, organic, non-GMO or no-preservatives/additives.
Consumers tend to see foods with added ingredients as ‘processed.’ Yet they also consider fortified foods ‘worthwhile.’ One survey finds that consumers trust ‘functional foods.’ So what’s a dairy processor to do?
Since 1998, the International Food Information Council has taken Americans’ temperature on the topic of functional foods and beverages. The IFIC assesses their attitudes and awareness and gives the industry an idea of precisely what consumers look for when they shop for products that promise benefits beyond basic nutrition.
With the U.S. government asking Americans to reduce their consumption of added sugars, dairy processors seek formulation solutions from ingredient suppliers.
One of the most attention-grabbing features of the 2015-2020 Dietary Guidelines for Americans is the conclusion that added sugars should contribute less than 10% of the calories a person takes in on a typical day. Not to be outdone, the Food and Drug Administration proposed a dedicated “added sugars” line on a soon-to-be-updated Nutrition Facts panel.
Launched at the beginning of 2016, TIC Gums offers an extended portfolio of gellan and gellan-based blends for manufacturers seeking to formulate beverages which adhere to clean-label restrictions.
As consumers follow advice from health and wellness experts to eat more protein, food marketers, including dairy companies, are running with that message. Protein is one nutrient that has legs.
DDW offers EmulsiTech Beta-Carotene Liquid Color Emulsion for use in a range of applications including milk-based drinks such as smoothies and flavored milk drinks for kids.