The company also said its Light & Fit Greek yogurt earned the top spot as the best-selling yogurt innovation launched between 2010 and 2019.
December 13, 2019
During the course of the past decade, the American yogurt category has grown to approximately $8 billion. Danone North America, White Plains, N.Y., said it conducted a review of total dollar sales for all of the innovations launched across the entire yogurt category between 2010 and 2019, and its Light & Fit Greek yogurt earned the top spot as the best-selling yogurt innovation of the decade (factoring in both dairy- and plant-based innovations).
It is not hard to imagine a consumer reaching past a bloated yogurt package with a look of disgust. Now imagine him or her reaching past that yeast-spoiled cup for a pristine package of the adjacent yogurt brand, turning it over and then exclaiming, in equal disgust, "Sorbate, I’m not eating that!" The yogurt goes back on the shelf, and the consumer walks away from the cultured dairy aisle.
I am in a reflective state of mind as I wrap up my last regular contribution to “Culturally Speaking.” While I do not advocate living in the past, there is much to be learned from what has come before us so we move smartly into the future.