Bacteria have never had a greater role in cultured dairy products than today. It used to be that companies purchased cultures only for the types of flavors and rate of acid production needed, but now they can add texture development and health benefits to the list.
Initiatives will provide accessible ways for women to prioritize their personal wellbeing and discover the gut-mind connection.
March 5, 2021
Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-headquartered Danone North America, said it is partnering with new mother and self-care advocate Iskra Lawrence to get loud about gut health and the impact it can have on overall wellbeing.
The offerings respond to growing consumer interest in functional foods.
February 24, 2021
Morton Grove, Ill.-based Lifeway Foods Inc. added two new lines to its collection of kefir products: 3.5-ounce functional shot multipacks and organic grass-fed kefir.
Activia’s new campaign and revamped ‘Gut Health Challenge’ aim to boost awareness among millennials and Gen Z of how connected the gut is to overall wellbeing.
July 6, 2020
Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is launching a new ad campaign titled “A to Z” to continue building on the brand’s evolution as a modern gut health innovator.
The 30-second spot highlights the faces of those making a difference behind the scenes and underpins the importance of brands giving back to support relief efforts.
May 8, 2020
Lifeway Foods, a Morton Grove, Ill.-based supplier of kefir fermented dairy and probiotic plant-based products to support the microbiome, said it is slated to air a new commercial celebrating those who have worked tirelessly the last eight weeks to help keep America moving forward.
Horizon Organic is partnering with Noodles & Co. for free delivery; Activia is partnering up with Bachelor alum Jade Roper for an Instagram giveaway.
May 8, 2020
Two brands of Danone North America, based in White Plains, N.Y., and Broomfield, Colo., launched promotions designed to celebrate moms during a Mother’s Day that will take place amid the coronavirus pandemic.
The company said Shane Grant will become executive vice president, Danone and CEO of Danone North America.
May 6, 2020
Three years after the acquisition of WhiteWave, Paris-based Danone said it is moving into a new chapter for its Essential Dairy and Plant-based (EDP) business to capture greater growth and value.
The company will award two $25,000 grants to graduate students interested in exploring the gut microbiome, probiotics and yogurt and their role in maintaining health and wellness.
February 4, 2020
Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo., said it is now accepting applications for the 2019-2020 Danone North America Gut Microbiome, Yogurt and Probiotics Fellowship Grant.