The beverage was created with support from the dairy checkoff and other industry groups.
March 4, 2021
GoodSport Nutrition, a Rosemont, Ill.-based startup, said it launched GoodSport — a sports drink that is 97% dairy and aims to compete nationally against leading brands.
Beal to lead roster of athletes and gamers who power up with Shamrock Farms’ ready-to-drink protein beverage.
February 11, 2021
Shamrock Farms and its Rockin’ Protein line of protein-packed milk beverages announced that professional basketball star Bradley Beal will join the brand as an athlete ambassador and captain of Team Rockin’.
General Mills releases special-edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk.
January 6, 2021
General Mills Big G cereal and the “got milk?” campaign from the Milk Processor Education Program (MilkPEP) announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.
The company will receive $150,000 worth of support to accelerate its new product in the market.
December 9, 2020
NYS MilkLaunch, a new startup competition focused on accelerating product innovation for dairy products in New York state, selected Slate Milk as the winner of its inaugural competition.
The additions include Darigold FIT milk in an organic variety.
November 3, 2020
Seattle-based Darigold Inc. announced an expansion of its organic pool of Northwest farms and an expansion of its broad-based organic capabilities and product offerings.