The International Dairy Foods Association (IDFA) said it is celebrating the decision by New York Mayor Eric Adams to allow New York City public schools to continue to serve nutritious low-fat and fat-free flavored milk with school meals.

Moo-Ville Creamery makes premium dairy products out of the A2A2 milk its own cows produce at the company’s own WestVale-View Dairy in Nashville, Mich.

Voters in New York City and across the country widely support offering low-fat flavored milk in public school meals, according to a new Morning Consult national tracking poll commissioned by the Washington, D.C.-based International Dairy Foods Association (IDFA).

The dairy checkoff entered a five-year collaboration with Mayo Clinic to explore research and consumer outreach efforts to improve public health and advance dairy’s benefits.

The new Hershey’s a2 milk pairs America’s No. 1 milk chocolate brand with one of America’s fastest-growing premium milk brands to provide a natural chocolate milk that uniquely combines the taste, nutrition and all-family appeal that should drive premium milk sales, the companies say.

Clover Sonoma, a Petaluma, Calif.-based third-generation, family-owned and -operated dairy and Certified B Corporation, announced the addition of two new organic plus milks to its Clover the Rainbow line for kids: lactose-free organic whole milk and DHA omega-3 with choline organic whole milk.

The new items are made from locally sourced milk; like many of the company's other new products, they come in paper-based packaging that is widely recyclable across the United States.

Retail milk sales have soured of late. Dollar sales within the refrigerated milk category fell 1.5% to $14,274.0 million during the 52 weeks ending Nov. 28, 2021, according to data from Chicago-based market research firm IRI. Unit sales tumbled 4.6% to 4,736.1 million.

The “got milk?” campaign from the Washington, D.C.-based Milk Processor Education Program (MilkPEP) is giving football fans the chance to win limited-edition non-fungible tokens (NFTs) featuring Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.

The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on starting off 2022 with health and wellness in mind.