Articles Tagged with ''milk''

CMAB back-to-school milk and cereal promotion

CMAB kicks off back to school with retail milk and cereal campaign

The breakfast promotion focuses on creative uses of the classic breakfast combination as children and families return to the classroom.

August 18, 2021

The California Milk Advisory Board (CMAB) announced the launch of a consumer promotion focused on family time during breakfast, featuring Real California milk and cereal, the classic breakfast duo.

A growth slowdown for retail refrigerated milk

But two refrigerated milk-alternative segments made strong sales gains.

Kathie Canning

August 16, 2021

When we last reported on sales within the U.S. refrigerated retail milk category back in our February issue, the situation was quite rosy. Dollar sales had risen significantly during the 52-week reporting period, and unit sales growth was solid, too.

Real California Milk Excelerator names semifinalists in product innovation competition

The third annual California Milk Advisory Board and VentureFuel initiative showcases emerging dairy-based functional food, beverage and beauty products for consumer’s changing lifestyles.

July 30, 2021

The California Milk Advisory Board (CMAB), Tracy, Calif., announced the 12 semifinalists in the Real California Milk Excelerator, the third edition of the CMAB’s dairy product innovation competition in partnership with innovation consultancy VentureFuel.

Olympians Kristin Armstrong, Ariel Torres surprise shoppers from gym behind the supermarket milk section

New ‘got milk?’ stunt celebrates dairy milk's performance-fueling power by revealing what really happens behind the milk fridge.

July 8, 2021

Several unsuspecting shoppers at an Albertsons supermarket in Boise, Idaho, were recently in for a shock when they ventured into the dairy section to buy milk.

Organic Valley adds fat-free milk to its Grassmilk line

The line also includes whole and reduced-fat 2% milk.

June 29, 2021

Organic Valley says it added Organic Valley fat-free Grassmilk. The fat-free option joins the La Farge, Wis.-based cooperative’s current lineup of whole and reduced-fat 2% Grassmilk.

Dairy groups applaud letter urging USDA to make low-fat flavored milk school flexibilities permanent

The letter specifically requests making permanent a current flexibility that allows schools to offer low-fat flavored milk.

May 27, 2021

A bipartisan group of more than 50 members of the U.S. House of Representatives today sent a letter to USDA Secretary Tom Vilsack urging USDA to address the underconsumption of dairy foods among American school-aged children.

MilkPEP debuts ‘You’re Gonna Need Milk for That’ campaign

Mountaineer, filmmaker Jimmy Chin filmed Kai Lightner in ‘The Wall’ for the campaign’s debut.

May 19, 2021

It’s 5:45 p.m. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building, where he comes face to face with a climbing wall.

Back to school with low-fat flavored milk

It’s time for the USDA to implement a permanent rule allowing the nutritious product as an option in schools.

Joseph Scimeca

May 13, 2021

The USDA recently announced that schools will be able to serve low-fat flavored milk during the upcoming school year — a relief for the dairy industry and a step in the right direction for children’s nutritional needs and preference for flavored milk.

Hood milk and Museum of Science, Boston partner to celebrate the 'Science of Light'

The partnership follows Hood’s debut of an improved LightBlock Bottle to protect milk from light.

May 6, 2021

HP Hood LLC (Hood), Lynnfield, Mass. announced a partnership with the Museum of Science, Boston, to offer family-friendly science experiments that focus on the science of light.

Real California Milk, Mario Lopez partner to debut children’s stories

The stories highlight the Importance of family and breakfast in Instagram live event.

April 22, 2021

To help encourage families to cherish shared moments at the breakfast table, Real California Milk — the Tracy, Calif.-based California Milk Advisory Boards (CMAB) — said it created a new digital series of short stories for children.

On-Demand What if you could generate energy from your wastewater and meet your treatment requirements? We will cover different solutions for treating biological wastewater including methods for generating biogas, creating green energy, and reducing fresh water demand with solutions for water reuse.

On-Demand What is the latest going on in the dairy industry? This is your chance to hear an all-encompassing look at the latest trends, as well as look forward to the future. Dairy Foods will also provide a sneak peek of its industry-leading State of the Industry report during our special November 13th webinar.