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As the company prepares to build a new processing facility, one that will more than double its current 16,000 square feet to approximately 40,000 square feet, it is working to maximize production rates and efficiencies at the Marshall, Calif., plant in which it has been operating since the company’s inception in 1994.

You've got to be pretty quick to keep up with the changing dairy beverage space these days. Dairy brands are looking for new ways to compete not only with sodas, which are finally starting to cede market share to better-for-you options, but also with a growing array of better-for-you beverage options.

The dairy processor is striving to be a role model for supporting local family farms and preserving the environment.

Charlie Cook, editor and publisher of the Cook Political Report and a featured speaker at Dairy Forum 2018, spoke with Michael Dykes, D.V.M., president and CEO of IDFA, about the factors that will most likely affect the midterm elections. He also shared what he thinks dairy leaders need to know before making decisions and planning for the year ahead. Watch the video here.