Ice cream makers are creating new pint lines with lower calories and sugar. Meanwhile, producers of frozen novelties and puddings focus on portion control, packaging and high-quality ingredients.
Consumers love their ice cream and other frozen and refrigerated treats and prefer them in their most natural forms. There is still a strong desire to eat healthy, but for many, not if it means giving up the indulgence factor. Several ice cream brands have taken on this challenge, creating lines that cut back on calories and sugar but with the mouthfeel consumers expect from ice cream.
We are closing out National Ice Cream Month with a look at what’s new in frozen novelties, including new treats from Blue Bunny, Mars, Three Twins and more.
San Diego-based Arctic Zero, added three chunky pint flavors and one new bar flavor to its line of “Fit Frozen” lactose-free and low-calorie dairy desserts.
Ice cream products that focus on nutritional benefits and pure ingredients are making a mark in the frozen dessert market, while portion-control offerings give consumers options to indulge without too much guilt.
The shelves are crowded in the frozen and refrigerated dessert cases at the grocery store. Not only do manufacturers of pies, cheesecakes and puddings have to deal with competition from each other, but ice cream, frozen yogurt, frozen novelties and even dessert-style yogurts are all competition.