New packaging design elevates brand in 1,200 US stores.
June 11, 2024
Sales of Organic Herd’s British Organic Dairy Co. (BODC) range of great-tasting, traditionally made organic Cheddars are being boosted further by the adoption of a new striking pack design and more evocative brand descriptors, the company says.
Once widely accepted as a necessary staple for growing children, dairy foods have faced concern over fat and sugar content and pressure from a range of plant-based beverages perceived as healthy and sustainable alternatives.
Aged, pub-themed Cracking Good crafted with milk from grass-fed cows.
May 28, 2024
Atalanta announced the launch of a brand-new cheese brand, Cracking Good. The playful, pub-themed line features iconic, high-quality cheeses from the British Isles.
VELVEETA Queso debuted in three flavors – Queso Con Salsa, Queso Blanco, and Jalapeno, and marks the brand’s first venture into the ready-to-eat queso category.
Fox serves a fitting mascot for Leicester, UK, produced aged hard cheese.
April 4, 2024
Elizabeth, N.J.-based Belton Farm, an exclusive Atalanta partner, has launched a re-brand of one of their bestselling products, Red Fox aged Red Leicester, their White Fox White Leicester and Smoked Red Fox.
Wisconsin’s reputation as “America’s Dairyland” remains a point of pride in a state where cows not only serve as the lead brand ambassadors but the primary engines of the economy.