Articles Tagged with ''dairy marketing''

Human Nutrition 101 has always told us that dietary protein is essential for health and wellness. Dietary proteins provide amino acids, the building blocks of structural and functional compounds we need to live healthy and active lives.

As consumers follow advice from health and wellness experts to eat more protein, food marketers, including dairy companies, are running with that message. Protein is one nutrient that has legs.

A dairy association aligns nutrition education with the Common Core to give its dairy messages added relevancy and importance.

A new MilkPEP campaign aims to help dairy processors drive sales across their entire portfolio of dairy products. It starts at breakfast with milk and other high-protein foods.

How do you make food interactive? (Besides eating it, of course.) Dairy brands turn to social media to encourage consumers to share photos of food on Instagram, Facebook and Twitter.

On the marketing side, the dairy industry is defending the nutrition of its products, and having a little fun in doing so. On the operations side, dairies are investing in automation and storage capacity.

Early results show that our campaigns are effectively changing attitudes and motivating consumption. We must stay focused on the initiatives that help to move more milk, change consumer behavior and activate the industry to work hand-in-hand toward success.