Last month, I received a rather interesting email from a PR firm representing the Silk nondairy brand. The email informed me that the Golden Globes would be joining the "dairy-free movement by serving a totally vegan, plant-based award ceremony dinner to Hollywood’s biggest stars."
The national campaign debuts on Jan. 6 with a commercial starring Ares, who shakes things up with unconventional marketing tactics.
January 6, 2020
Oikos, a White Plains, N.Y.-based brand of Danone North America, said it is unveiling "Possibly the Best Yogurt in the World," a campaign that entertains audiences and celebrates the Greek yogurt's delicious taste and texture.
Back in June, I wrote about the wave of consumer confusion resulting from the use of dairy-specific terminology such as "milk" and "yogurt" on the labels of dairy alternatives.
Browsing a dairy food display can be confusing for consumers. With so many brands touting similar benefits, from “non-GMO” and “high in protein” to “gluten-free” or “low in sugar,” it’s easy for buyers to get lost in a sea of sameness.
The tool allows users to punch a hole in almost anything, instantly turning it into a ‘bagel’ to top with Philadelphia cream cheese.
September 18, 2019
Can a piece of toast be a bagel? Can a waffle be a bagel? With its new “Bagel That” tool, the Philadelphia brand of Chicago- and Philadelphia-based Kraft Heinz Co. said they can.