Last year was an exciting year for the milk industry. We saw more product innovation, sustained growth of chocolate milk and whole milk sales, and resumed growth of organic milk.

The holidays aren’t complete without a cup of hot cocoa. But families in need often miss out on milk. This holiday season, the milk industry can reach millions of Americans struggling with food insecurity.
 

MilkPEP's Get Real campaign is the beginning of a more aggressive approach and part of a long-term strategy to safeguard milk’s reputation against anti-milk messages. 

Early results show that our campaigns are effectively changing attitudes and motivating consumption. We must stay focused on the initiatives that help to move more milk, change consumer behavior and activate the industry to work hand-in-hand toward success.

Thousands of families in need have benefited from milk donations to The Great American Milk Drive, the nationwide program to deliver gallons of milk to hungry families who need it. September is Hunger Action Month. 

As the launch of the Great American Milk Drive nears (on April 2), we want to make sure you have all the details about how to be a part of the campaign.  

Milk processors and dairy farmers are coming together with Feeding America to launch the Great American Milk Drive – the first-ever nationwide program that will encourage consumers to donate milk to hungry families.

Editor's note: the Milk Processor Education Program yesterday announced it is undertaking a new integrated marketing campaign called Milk Life. The campaign will focus on the nutrition in milk, especially its protein content. In this exclusive report, MilkPEP Interim CEO Julie Kadison explains the decision.