Dr. Bombay Ice Cream, the brand co-founded by Snoop Dogg, is expanding. Jeremy Reich, chief strategy officer, exclusively tells Dairy Foods that the rapper has "personally curated every aspect of the business, from the format of ice cream pints to the selection of flavors."
The new brand identity presents a bold and modern aesthetic, designed to resonate across the company's entire portfolio of products and brand experiences.
August 2, 2023
The company will see increased efficiencies from the recent acquisition of dairy startup Mwah!,
Renowned as the premier event of the frozen and refrigerated foods industry and hosted by the National Frozen & Refrigerated Foods Association (NFRA), it will bring together leading companies from every sector of the industry.
July 25, 2023
Tuesday Awards Luncheon will honor the 2023 Golden Penguin Award winners for marketing and merchandising excellence for the March Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties promotions.
Together with Happi Co., Snoop Dogg launched Dr. Bombay Ice Cream.
July 25, 2023
Dr. Bombay hits freezer shelves nationwide, starting with a rollout at 3,500 Walmart stores on July 24. Snoop Dogg carefully selected each of the seven launch flavors to curate an ice cream collection that allows them to find their own "flava."
The pack is designed to be all about style and function the perfectly pint-sized pack comes shaped like the Halo Top pint stylishly crafted to keep your ice cream cold and creamy.