Dairy cooperative Michigan Milk Producers Association (MMPA) has taken an equity stake in Chicago-based GoodSport Nutrition.
GoodSport Nutrition is recognized for launching GoodSport, a dairy-based sports drink. GoodSport is a natural hydration option with 3 times the electrolytes and 33% less sugar than traditional sports drinks. The company utilizes naturally occurring electrolytes and vitamins extracted from milk to create the clear, refreshing sports drink.
“With a shared commitment to advancing dairy innovation and meeting evolving consumer preferences, the partnership reflects MMPA’s passion for creating new opportunities for our dairy farmer owners, our commitment to leveraging our investments in technology and our dedication to sustainability,” said Joe Diglio, MMPA president and CEO. “This partnership, along with MMPA’s subsidiary Creative Edge, will leverage our organizations’ strengths for future dairy product innovations that will promote the use of dairy to the next generation of consumers.”
GoodSport rescues and upcycles a nutrient-rich byproduct of ultra-filtered milk, a use that hadn’t been fully developed. This effort improves the value of the food system. MMPA is committed to social responsibility throughout the entire supply chain, with sustainable practices beginning on the farm and continuing through its processing facilities.
“We are thrilled to welcome the Michigan Milk Producers Association as a strategic partner to drive growth and strengthen our ability to bring new, innovative and sustainable products to families across the country,” said Michelle McBride, Founder and CEO of GoodSport Nutrition. “Together, we will continue to champion the incredible benefits of milk as a natural, extremely effective and sustainable source of sports nutrition.”
