What is going on in the beverage segment? Like several other categories, overall, the skies are cloudy, with little rain predicted. Sales in the vast category are mixed year-over-year (YoY), but there are plenty signs of strength. Declining subcategories certainly did not take it on the chin, perhaps a good sign for the industry.

Timed to coincide with the 2024-2025 football season, and releasing in limited quantities, BODYARMOR, a brand of The Coca-Cola Co., is leveraging an all-new lineup of limited-edition bottles for its popular, ready-to-drink (RTD) sports drinks made with coconut water.

Global workout powder C4 debuts its first-ever rebrand along with an innovative formulas with harder hitting ingredients than ever before, the company says.

GoodSport Nutrition is recognized for launching GoodSport, a dairy-based sports drink.

The patent-pending formula leans on ultrafiltration to remove milk’s protein and is produced sustainably by using a nutrient-rich byproduct of the process. 

Michelle McBride also announces the product will soon expand to 1,000 new Midwestern Wal-Mart stores.

All categories within nondairy beverages, with the exception of juice products, are shooting for the stars. Ready-to-drink coffee in chilled, take-home format packaging is driving 37% growth.  . Check out which brands are thriving.

The constant search for healthier options has also led to many developments in the nutrition-based food and drink industry.

Each year, the Elmhurst, Ill.-based American Dairy Products Association (ADPI) and Dairy Foods put the spotlight on dairy ingredient accomplishments by honoring a dairy processing member of ADPI with the Breakthrough Award for Dairy Ingredient Innovation.