GoodSport Nutrition is recognized for launching GoodSport, a dairy-based sports drink.

The patent-pending formula leans on ultrafiltration to remove milk’s protein and is produced sustainably by using a nutrient-rich byproduct of the process. 

Michelle McBride also announces the product will soon expand to 1,000 new Midwestern Wal-Mart stores.

Some dairy categories are still stationed at mission control waiting for the perfect weather conditions. However, a majority of segments are ready for takeoff, especially as dairy consumption reaches an all-time high, according to FDA data.

Whether it’s an electrolyte-packed sports drink or a dose of caffeine from an energy drink, consumers really like their energy-boosting beverages. Sales for both sports drinks and energy drinks are jumping.

Many ready-to-drink beverages containing dairy protein are shelf-stable. The heat treatment (up to 253 degrees) puts dairy proteins to the test. Keep in mind that the heat stability of caseins and whey proteins are very different.