Brand partners with Girl Scouts on Thin Mint-inspired protein powder.
November 6, 2024
As a trusted sports nutrition brand, Downer’s Grove, Ill.-based Optimum Nutrition is expanding its portfolio with six new flavors across product lines including Gold Standard 100% Whey, Gold Standard Protein Shake, AMIN.O. ENERGY and Micronized Creatine Powder.
Entering year two of the partnership, Rockin' Protein is extending its support of Folds of Honor with the launch of "Table of Honor," a roundtable conversation featuring three military families who received scholarships from Folds of Honor.
The goodness of dairy’s nine essential nutrients can be delivered in myriad ways: as milk, cheese, yogurt, protein powders, fermented milk drinks, ice cream, and more.
Anyone questioning the growth of the sports nutrition market can look at the merger and acquisition space. The most recent transaction in this market — at press time — was The Simply Good Food Co.
With excitement building for the 2024 Olympics in Paris, global athletes are ramping up their workouts and optimizing their nutrition for the July 26-Aug. 11 competition.
Ultimate Athlete formulated with help from Denver Broncos’ in-house chef.
January 30, 2024
Clermont, Fla.-based Uncle Matt’s Organic launched a new wellness shot, Uncle Matt’s Organic Ultimate Athlete Pre-Workout Shot, which is aimed to boost athletic performance, hydrate and reduce oxidative stress—all in one gulp, the company says.
In good and times and bad, it is difficult to match the excitement of sports. Going hand-in-hand are sports nutrition products which reached $3.5 billion in 2022, and are expected to skyrocket in the coming years.