As millennials reach for healthier on-the-go options to accommodate their busy lifestyles, they’re seeking substitutions to traditional dietary staples – particularly milk.
The dairy industry must take a close look at the consumption habits and behaviors of millennials. Then, it must develop dairy products that keep the industry and its products relevant.
Listen up dairy industry: Unless we embrace a fundamental strategic change, the only white milk that will be consumed in the United States will be out of a baby bottle or a Starbucks cup.
fairlife LLC, the processing arm of dairy co-op Select Milk Producers, ultra-filters milk to increase protein content by 50%.
February 3, 2015
Fairlife ultra-filtered milk is rolling out nationwide now thanks to distribution from The Coca-Cola Co.'s Minute Maid division. The product is available in fat-free, reduced fat (2%), whole and chocolate reduced fat (2%) varieties.
Past advertising efforts were essentially generic and acted as disincentives to dairies to invest in promoting their own brands. “Brands understand they need to step up,” Gallagher said.
October 29, 2014
DMI, Rosemont, Ill., which is funded by dairy farmers through the checkoff program, said it is assisting in product development, consumer insights, nutritional consulting, technical and formulation support and introductions to perspective marketplace partners.