With so many choices of milk, how do dairy brands get noticed and into consumers’ shopping carts? Packaging executive Chris Gretchko explains.

it seemed like any other day in the school cafeteria – except for one small change. Instead of the usual gable-top milk packages, students at 18 Colorado elementary and middle schools were offered white and chocolate milk in aseptic packaging during the 2015-2016 school year. The response from students was enthusiastic.

The dairy industry must take a close look at the consumption habits and behaviors of millennials. Then, it must develop dairy products that keep the industry and its products relevant.