Jeff Manning

Jeff Manning served as the first executive director of the California Milk Processor Board from 1993 to 2004. He helped guide the Got Milk? program through its first decade. In 2005 he launched Got Manning?, a consultancy with a focus on reigniting brands and categories.

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Here’s my idea to end milk’s brand-identity crisis

Enlisting big CPG brands as partners is the key to stabilizing the decline in white milk consumption.

Jeff Manning

June 13, 2016

Listen up dairy industry: Unless we embrace a fundamental strategic change, the only white milk that will be consumed in the United States will be out of a baby bottle or a Starbucks cup.

On-Demand What if you could generate energy from your wastewater and meet your treatment requirements? We will cover different solutions for treating biological wastewater including methods for generating biogas, creating green energy, and reducing fresh water demand with solutions for water reuse.

On-Demand What is the latest going on in the dairy industry? This is your chance to hear an all-encompassing look at the latest trends, as well as look forward to the future. Dairy Foods will also provide a sneak peek of its industry-leading State of the Industry report during our special November 13th webinar.

Jeff Manning

ARTICLES

Here’s my idea to end milk’s brand-identity crisis

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