Get milk
Here’s my idea to end milk’s brand-identity crisis
Enlisting big CPG brands as partners is the key to stabilizing the decline in white milk consumption.
Read More
Jeff Manning
Jeff Manning served as the first executive director of the California Milk Processor Board from 1993 to 2004. He helped guide the Got Milk? program through its first decade. In 2005 he launched Got Manning?, a consultancy with a focus on reigniting brands and categories.
ARTICLES