It is a truth universally acknowledged that Big Business in the United States is against regulation. Except when a law protects its own interests. Case in point: food processors and ingredient labeling.
Crystal Creamery of Modesto, Calif., is the No. 1 milk brand in Sacramento. It aims to make its Humboldt brand a national player in organic ice cream. For CEO Frank Otis, managing two brands can be ‘tricky.’
Modesto-based Foster Farms Dairy, founded in 1941, knows a thing or two about names and brands. In 2007, it acquired Crystal Creamery of Sacramento, which traces its roots to 1901. Two years later, Foster acquired Fortuna-based Humboldt Creamery, which dates to the 1920s.
Sure, the Cheddar from the creamery is sharp, and some is even ‘seriously’ sharp. Investments in equipment, employee safety and sustainable manufacturing processes also enhance the reputation of this Northeast dairy processor.
The dairy brand of the Agri-Mark cooperative is expanding beyond its base in the Northeast. Walmart has taken Cabot products nationwide, while the co-op itself exports dairy powders worldwide.
Cruising the caucuses left me bushed and the constant bus travel made my driver John car-sick. I charged some rube-i-os a fee-or-ino for my autograph. I’m going to win because I hold the trump card.
The new guidelines support the consumption of reduced-fat dairy products. It is up to dairy marketers to figure out how to convince American adults to eat more. They fall short of the recommended three daily servings.
Solar panels power two food processing plants in Pittsburg, Calif. Ramar Foods makes its Magnolia brand ice cream and novelties in one 17,000-square-foot facility.
Moving from a grocer’s ethnic door to the ice cream door is where the company wants to be. But, as an executive notes, “It’s a lot more crowded in the ice cream door.”
Ramar Foods started out serving Asian groceries. Now, after repositioning its Magnolia ice cream brand, the California processor is picking up mainstream retailers. Yet the third-generation management stays true to its Filipino roots.
You owe it to your employees and shareholders to grow your business by finding new customers, developing new foods and promoting dairy products to consumers.