Chicago retailer Marshall Field famously said, “Give the lady what she wants.” A related axiom is “The customer is always right.” Here’s more good business advice: “Don’t insult your customers” and “Play it straight with consumers.”
Consumers want local, fresh and minimally processed foods. A dairy farmer in rural Maryland said, ‘I can do that,’ and built a plant to process milk and ice cream. Meet the owners of Kilby Cream.
Maryland's Kilby family has been farming for 100 years. To position itself for success into the next century, it built a dairy processing plant that bottles milk and churns ice cream under the name Kilby Cream.
Wells Enterprises, our 2016 Dairy Processor of the Year, overhauled its Blue Bunny ice cream brand. New marketing, new flavors and new products have led to higher sales.
The Wells Enterprises’ ice cream plant runs 20 hours a day, seven days a week. Because of this heavy-duty schedule, once a year the maintenance crew takes apart and rebuilds each piece of equipment.
Retail sales of branded butter showed gains on private label butter in the last year. Though dollar sales of private label butter increased 3.4%, unit sales decreased 1.3%, suggesting that retailers raised prices.
Ice cream manufacturers are making more and selling more. Their constant stream of new flavors keeps customers engaged. They break into new markets to expand their customer base.
In searching for signs of life in the fluid milk category, one can find a pulse. Sales of whole milk rose 4.1% from 2014 to 2015. Sales also increased for 1% milk (4.6%), whole flavored milk (6.4%), other flavored milk (1.3%) and buttermilk (5.2%). These segments represent opportunities for fluid milk processors.
Owners and presidents of dairy processing firms have the highest job satisfaction, according to our exclusive survey. Employees are happiest with their immediate co-workers, but when it comes to the brass, not so much.
Any dairy farmer can attest that contented cows give better milk. But how satisfied are employees of dairy processing firms? Are they happy where they are working, or are they job hopping?
It’s easy to find creativity in dairy processing. Look at the people involved in formulating, processing, packaging and marketing of dairy foods and beverages. Their innovations meet consumers’ calls for convenience and new flavors.
High temperature/short time pasteurization is the industry standard practice for now. Other technologies will gain acceptance, especially if they can add value to milk.
Dairies typically apply heat to raw milk. They use high-temperature/short time, higher-heat/shorter time or ultra-high temperature pasteurization. There are alternatives to heat-based pasteurization, such as applying high pressure or using UV light.