An increasing number of consumers have been turning to a vegetarian or vegan lifestyle. But after a while, many of them find such a diet restrictive and lacking in important nutrients.
Healthy eating is nothing new, and consumers have long looked to food as part of their wellness goals. In the past decades, processors have met consumer needs by offering products such as low-fat dairy that supposedly helped people keep their weight down.
Previously orangetap marketing, BNP Engage will capitalize on the industry-specific expertise of BNP Media’s 45-plus publications.
November 20, 2020
BNP Media (www.bnpmedia.com), publisher of Dairy Foods and one of the country's leading B2B media companies, announced the launch of BNP Engage (www.bnpengage.com), a creative agency uniquely designed to serve B2B marketing needs.
Though many people would say there is a lot of creativity and art involved in the development of cultured products, we all know there is a lot of technology built into the products we have today.
The 2020-2025 Dietary Guidelines for Americans (DGAs), slated for launch in December, spotlight the special nutrient concerns at each life stage. The second of five major overarching guidelines is "Focus on variety, nutrient density and amount."
At least nine different plants are used to make milk alternatives, including almond, cashew, coconut, flax, hemp, macadamia nut, oat, rice and soy. And the category is exploding.
"It isn't easy being green," Kermit the Frog famously said. And from a dairy product perspective, it's not easy being any color that fails to resonate with today's consumers.