With marketplace pressures stronger than ever, 2018 was a challenging year for milk across the value chain, from farmers to processors, brands, retailers and more. Milk is amidst a competitive environment unlike any we've seen before.
There’s a strong movement toward plant-based eating. By emphasizing dairy milk’s unique nutrients, the dairy industry can help ensure milk will be a key part of plant-based diets well into the future.
Plant-based diets are gaining traction among consumers, institutions and even government recommended dietary guidelines. Although the health benefits of consuming more vegetables, fruits and plant-based proteins are well-founded, "plant-based" is sometimes misconstrued to mean the elimination of animal-derived foods such as dairy milk.
It's no secret that the fluid milk category has been struggling at retail for quite some time. However, sales of flavored milk and whole milk actually made some impressive gains in the not-too-distant past.
International Dairy Foods Association, National Milk Producers Federation said the addition of whole milk to school menus reflects research showing such products benefit children.
January 30, 2019
International Dairy Foods Association, National Milk Producers Federation said the addition of whole milk to school menus reflects research showing such products benefit children.