With more than two-thirds of households purchasing flavored cheese and over 283 million pounds sold in 2016 alone, there is no denying that this category is generating a lot of interest. In fact, nearly 300 new flavored cheese products were added to the market last year, flaunting flavors such as jalapeño, smoked, herb, pimento, taco, berry, alcohol, bacon, citrus and coffee.

The new cheeses include Gouda and Edam and are available nationwide.

As the company prepares to build a new processing facility, one that will more than double its current 16,000 square feet to approximately 40,000 square feet, it is working to maximize production rates and efficiencies at the Marshall, Calif., plant in which it has been operating since the company’s inception in 1994.

The pouches and tubes are sold in four flavors, including mixed berry.

Ice cream sales have been ticking up, showing some promise in the ever-competitive category. Sales of frozen novelties, meanwhile, have not been faring as well. Unit sales have been falling, and dollar sales have been nearly frozen.