As consumers turn to products with less sugar, some traditional beverage categories have seen the effects. The $16.6 billion juice sector is not immune.

The cups include these varieties: grated, shredded and shaved Parmesan.

The four flavors include horseradish and bacon and jalapeno.

The new products include cottage cheese and sour cream.

It is not hard to imagine a consumer reaching past a bloated yogurt package with a look of disgust. Now imagine him or her reaching past that yeast-spoiled cup for a pristine package of the adjacent yogurt brand, turning it over and then exclaiming, in equal disgust, "Sorbate, I’m not eating that!" The yogurt goes back on the shelf, and the consumer walks away from the cultured dairy aisle.

Kids love milk, and, according to the latest research from MilkPEP, many of them would drink more of it if it were offered. While we know that kids represent the greatest milk volume opportunity, we also know that to win with them, we have to win over their most important influencer: mom.