Übermilk contains protein derived from peas, oats and sunflower seeds.

In 2017, Target Corp. released a TV commercial in which the father says that he's going on a milk run and asks what everyone wants. One child says skim milk, one says chocolate milk and the third child says that she's not doing dairy this week.

Plant-based diets are gaining traction among consumers, institutions and even government recommended dietary guidelines. Although the health benefits of consuming more vegetables, fruits and plant-based proteins are well-founded, "plant-based" is sometimes misconstrued to mean the elimination of animal-derived foods such as dairy milk.

Some of today's fastest-growing dairy and nondairy beverage categories speak to consumers' desire for health and other functional benefits.