When it comes to some key nondairy beverage categories, the spin of the wheel has been kinder to some categories than others. The odds have been in ready-to-drink (RTD) coffee and tea's favor, while juice seemingly is facing a gaffed wheel.

In 2017, Target Corp. released a TV commercial in which the father says that he's going on a milk run and asks what everyone wants. One child says skim milk, one says chocolate milk and the third child says that she's not doing dairy this week.