Articles Tagged with ''advertising and marketing of dairy foods''

Milk rings

Milk helps to fuel Team USA on the road to Rio de Janeiro

MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.

Julia Kadison

June 27, 2016

Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.

Into the drink

MilkPEP gets into the pool with 2 Olympic champions

Dairy processors Shamrock Farms and Nesquik support MilkPEP’s Built With Chocolate Milk campaign with new product packaging.

March 25, 2016

MilkPEP debuts its new Built With Chocolate Milk campaign on Sunday. It features 2012 Summer Olympics Team USA swimmers Tyler Clary and Jessica Hardy.

Olympics Brigetta Barrett Jim Carper at MilkPEP presentation at 2016 Dairy Forum

Milk rings

MilkPEP CEO calls Olympics sponsorship a ‘big solution’ to a ‘big challenge’

Kadison said that she never expected that a sponsorship deal with the U.S. Olympic Committee would be a reality for MilkPEP or the milk industry.

February 2, 2016

MilkPEP announced that as an official sponsor, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games. T

Not so fast

Court orders Chobani to stop making 'bad stuff' claims about certain ingredients used by Dannon, Yoplait

A federal judge issues a preliminary injunction against Chobani in its comparative ad campaign.

January 29, 2016

Dannon and Yoplait succeeded today in their efforts to stop rival Chobani from making certain claims about their respective products.

Milk and yogurt are two dairy foods to be eaten at breakfast

CEO viewpoint

Why I’m optimistic about milk’s prospects in 2016

Sales of flavored milk are growing, as are those of whole milk. Innovation is reinvigorating the category, and plant-based milk alternatives are facing scrutiny by the media and consumers.

Gary Aggus

January 18, 2016

Gary Aggus, the chairman of the board of MilkPEP lays out four important priorities for the fluid milk industry to address in 2016.

Mudslinging with yogurt

Chobani comes out swinging at Dannon, Yoplait

Dannon takes Chobani to court. Yoplait also cries foul, but it engaged in its own comparison campaign.

James Carper

January 11, 2016

Chobani accuses fellow New Yorker Dannon and Minnesota-based Yoplait of putting “bad stuff” in their yogurt. The reactions from Dannon and Yoplait were swift and predictable.

MyWebGrocer Dairies need to be selling their products online

Digital dairy

Why all dairy food and beverage brands should advertise and sell online

93 percent of online grocery orders actually include dairy products, and online sales for the dairy category have increased year-over-year by 14.3 percent.

January 4, 2016

Dairy suppliers might wonder if it is worth it to advertise and sell dairy products through online channels? Do consumers actually buy perishable items online? Will online grocery dramatically impact dairy suppliers? In short, the answer is yes.

Ad campaigns

Yup. It's for real. fairlife’s chocolate milk promotion has an Onion flavor

YUP! is the chocolate milk brand of Dairy Food's 2015 Processor of the Year. The milk launches in select markets in the Southeast and Northeast and will roll out nationally in 2016.

October 30, 2015

New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign.

Cleveland Cavalier Kevin Love and MilkPEP

Jock-o-late milk

For milk processors ‘Be like Mike’ is now ‘Be like Tony, Kevin, Kemba or Ryan’

Core Power, a post-workout recovery beverage, tackles Tony Romo. MilkPEP tips off a new campaign with Kevin Love.

March 20, 2015

MilkPEP and Core Power turned to the basketball court, the gridiron and the hockey rink to find celebrity endorsers.

Advertising is heavy for cottage cheese, milk in June (National Dairy Month)

Cheese ad volume decreased 7% nationally from two weeks ago.

June 14, 2014

National Dairy Month-themed ads were in abundance this survey period. A number of ads offered dairy products as “2 for the price of 1” specials.

On-Demand What if you could generate energy from your wastewater and meet your treatment requirements? We will cover different solutions for treating biological wastewater including methods for generating biogas, creating green energy, and reducing fresh water demand with solutions for water reuse.

On-Demand What is the latest going on in the dairy industry? This is your chance to hear an all-encompassing look at the latest trends, as well as look forward to the future. Dairy Foods will also provide a sneak peek of its industry-leading State of the Industry report during our special November 13th webinar.