Articles Tagged with ''advertising of dairy foods''

Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for shopper loyalty.

Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo., said its Oikos Triple Zero brand is celebrating the National Football League (NFL) season kickoff with two new ads, starring New York Giants running back Saquon Barkley, as part of its “Stronger Makes Everything Better” campaign.

When things got tough this year, Americans went out and got milk — lots of it.

The ‘Smooth Off Challenge’ captures the chemistry that happens only between girlfriends who get together to banter and riff.

Two ice cream brands create distinctive campaigns for the summer. Hiland Dairy Foods focuses on the intergenerational appeal of ice cream, while Velvet Ice Cream’s cause-marketing effort supports cancer research.

Retailers are advertising ice cream this week, even though ad numbers declined 5% from last week. The national weighted average advertised price for a package of ice cream is $3.06.

New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign.