Rajeev Prabhakar

Rajeev Prabhakar is director of client services, Americas, UpClear. UpClear provides revenue management enterprise software, supporting sales planning, trade promotion management, analytics and optimization, to consumer goods manufacturers and distributors.

The importance of trade promotion for dairy

Achieving the best value for trade spend is critical for a brand’s continued growth, gain in market share and profitability.

Rajeev Prabhakar

July 7, 2021

Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for shopper loyalty.

On-Demand What if you could generate energy from your wastewater and meet your treatment requirements? We will cover different solutions for treating biological wastewater including methods for generating biogas, creating green energy, and reducing fresh water demand with solutions for water reuse.

On-Demand What is the latest going on in the dairy industry? This is your chance to hear an all-encompassing look at the latest trends, as well as look forward to the future. Dairy Foods will also provide a sneak peek of its industry-leading State of the Industry report during our special November 13th webinar.

Rajeev Prabhakar

ARTICLES

The importance of trade promotion for dairy

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