The new spring Hibiscus Rhubarb Pie kefir flavor features a Rowley-designed label
May 3, 2016
Lifeway partnered with designer Cynthia Rowley to introduce a limited-edition Hibiscus Rhubarb Pie kefir flavor for spring and a bottle designed by Rowley.
The world of cultured dairy is a big one and the shelves are crowded. Health experts continue to tout the many benefits of consuming cultured dairy, including gut health and weight management. This past year some interesting trends have emerged that are poised to help grow and diversify the category even more — bold flavor innovation (including savory flavors), a growing interest in drinkable yogurts and an increase in whole-milk cultured dairy products.
Chobani will move beyond the yogurt aisle this summer with new savory yogurt dips and jumps on the trend of drinkable yogurt with new Drink Chobani line.