There's been little reason for cultured dairy processors to celebrate in recent months. During the 52 weeks ending Feb. 24, 2019, most major cultured dairy categories/subcategories saw retail dollar sales fall, according to data from Chicago-based market research firm IRI.
Cultured dairy is at a bit of a crossroads. The category, which includes products such as yogurt/skyr, sour cream, cottage cheese, cream cheese and kefir, is searching for its place within the many competing options for breakfasts, snacks, healthful meal replacements and more.
Coming off a sluggish season with near-flat sales across yogurt, sour cream, cream cheese and cottage cheese, cultured dairy products are practicing new techniques in a bid for a World-Series season. The top priority at practice has been positioning the players for new consumption occasions.