Team Butter has been empowered by recent health studies about its benefits to set a pick on its margarine opponent and drive for the hoop. In the 52 weeks ending Aug. 12, 2018, dollar sales for butter jumped 5.8%, while unit sales rose 1.8%, Chicago-based market research firm IRI reported.

Coming off a sluggish season with near-flat sales across yogurt, sour cream, cream cheese and cottage cheese, cultured dairy products are practicing new techniques in a bid for a World-Series season. The top priority at practice has been positioning the players for new consumption occasions.