This partnership, fueled by WWE legend John Cena, brings high-energy excitement via social contests, epic content and larger-than-life activations, kicking off with an on-site presence at WrestleMania 41 at Allegiant Stadium in Las Vegas.
In her role, Colleen Wilson will lead the sales team to spearhead growth initiatives across key sales channels, bringing the joy of bouncy frozen treats to consumers across the U.S.
Inspired by the Slurpee drink at 7-Eleven, this creation introduces a vibrant blue raspberry layer topped with delicious blue razz sauce ripples and candy bits.
The "I Scream for Yasso" campaign is intended to help people release their frustrations in a joyful way by screaming their "yassos off" for a delicious snack, both online and in person.