The Milk Cup women's esports tournament is set to return in 2025 with a larger prize pool, a revamped competition format, and an expanded commitment to supporting women in gaming.

"We are thrilled to bring back The Milk Cup in 2025, reinforcing our deep commitment to the female gaming community and continuing to solidify milk's place as The Performance Drink of Gamers," says MilkPEP Senior Marketing Manager, Jen Grubb. "Designed in collaboration with women gamers, The Milk Cup is more than just a competition—it's an opportunity to celebrate, support, and elevate women. This year, we're proud to expand our impact with The Milk Cup Academy, providing amateur gamers with access to education, mentorship, and a supportive community to help level up their skills and advance their journey toward professional gaming, all fueled by milk."

The Milk Cup 2025 will introduce several major enhancements, including:

• A $300,000 Prize Pool – Increased from $250,000 to elevate competition and reward top talent.
• New Duos Format – A strategic shift to two person team-based play, creating more opportunities for players to collaborate and compete based on feedback from our community.
• Expanded Pathways to Qualify – Three major Series qualifier events in April, June, and August, each leading to the Finals.
• The Milk Cup Academy – A groundbreaking training and mentorship program designed to develop and empower women gamers through coaching, skill-building, and competitive experience.
• Live Broadcasts on Gonna Need Milk's Twitch channel – Bringing the action to a wider audience and increasing visibility for women in esports.

This year, Milk will also debut The Milk Cup Academy, a new Fortnite training program designed to provide women the resources and opportunities needed to succeed in esports, including:

• Expert Coaching from top gaming professionals including ThePeachCobbler, a renowned figure in the esports community, alongside other top gaming experts
• Competitive Training & Scrims to sharpen skills in real-time play.
• Wellness & Performance Support to help players stay focused and prepared.
• Exclusive Prize Opportunities for Academy participants to earn rewards while developing their game.

"The Milk Cup Academy is a game-changer," said Fortnite streamer and mentor ThePeachCobbler. "So many talented women just need the right guidance and opportunity. This program gives them both."