28-year-old Khai Kurtenbach from New York broke the finish line tape held by two-time Olympian Des Linden and Kathrine Switzer, the first woman to officially compete in the Boston Marathon, to win the inaugural race before receiving her finisher medal from Olympic bronze medalist Deena Kastor.
Milk aims to provide motivation and inspiration for #TeamMilk at every touchpoint of the 26.2 journey.
May 16, 2023
During the race on Sunday, May 21, the #TeamMilk cheer squad is taking over mile 23 with a milky white tunnel of motivation in support of all runners as they head into the final miles of the race.
MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.
Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.