Its initiatives of 2024 successfully increased dairy access in schools, expanded market share for U.S. dairy products domestically and internationally and supported the industry’s longstanding commitment to sustainability on behalf of U.S. dairy farmers and importers.
The limited-edition got milk? x Milk Bar Holiday Cookie Cereal is a blend of mini peppermint-flavored cookie bows and white chocolate peppermint cookie bits specially designed to be enjoyed with a pour of cold dairy milk.
28-year-old Khai Kurtenbach from New York broke the finish line tape held by two-time Olympian Des Linden and Kathrine Switzer, the first woman to officially compete in the Boston Marathon, to win the inaugural race before receiving her finisher medal from Olympic bronze medalist Deena Kastor.
Gonna Need Milk's inaugural gaming activation at Vidcon Anaheim featured a creator competition that streamed on Twitch's front page, and the organization is committed to maintaining the momentum through this groundbreaking tournament.
Milk designed the Every Woman’s Marathon to be inclusive, beginner-friendly, and attuned to the unique needs of women at every stage of their marathon journey.
January 25, 2024
The event will take place Nov. 16 in Savannah, Ga.
MilkPEP introduced OK2Milk - a comedic form of a public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk, designed to highlight how ridiculous the reactions to drinking beloved classic dairy milk have become.
Milk is getting knocked down by changing consumer demographics and attitudes, but a comeback is viable for the nearly $15.6B category. Milk sales are up due to higher prices, while unit sales fell 3.1%
And literally, along the marathon route, Milk created a milky white tunnel of motivation with a Cheer Squad between mile 23 and 24 - the notoriously hardest part of the course to help power runners forward when they need it most.
November 6, 2023
Milk's on-site marathon presence in New York marked a continuation of the program's Sponsorship Tour, which started last year in New York and has continued to expand into a community of more than 14,000 Team Milk runners.
Designed by Christina Tosi's team, the Holiday Milk Collection is a "best hits" compilation of the flavors of the season.
November 2, 2023
An homage to Milk Bar's Cereal Milk, the Holiday Milk Collection is a capsule collection of entirely new, limited-time flavors - Apple Cider Donut Milk, Pumpkin Cinnamon Milk, and Sugar Cookie Milk - all specifically crafted using real dairy milk.