Milk is getting knocked down by changing consumer demographics and attitudes, but a comeback is viable for the nearly $15.6B category. Milk sales are up due to higher prices, while unit sales fell 3.1%

Following a successful checkoff pilot, Dairy Management Inc. (DMI) reports that the results of the checkoff checkoff-initiated smoothie program pilot showed increased consumption of milk and yogurt. As a result, the program will be offered in more schools this fall, the Rosemont, Il.-based company says.

Two months ago in this column, I addressed the alleged decline of milk consumption by Generation Z, defined as those born between 1997 and 2012. According to a report, Gen Z is consuming much less milk than the national average.

The sourcing of ingredients for dairy products is becoming increasingly complex.

Milk has a proven legacy of providing health and wellness benefits through its 13 essential nutrients that solidifies its place in the Dietary Guidelines for Americans and has earned endorsements from leading health organizations.

Research from Innovation Center for U.S. Dairy tackles waste and sustainability.

Suppliers are keeping pace with evolving processor and shopper demands for flavorful products that emphasize wellness and visual appearance. 

MrBeast is one of the most subscribed-to YouTube personalities and has more subscribers than Justin Bieber, Ariana Grande and Ed Sheeran combined.

The National Dairy Promotion and Research Board (NDB), through Dairy Management Inc., which manages the national dairy checkoff, annually awards $2,500 scholarships to 11 students. 

Dairy Management Inc. (DMI) assembled a “Dairy Dream Team” consisting of chefs, recipe developers, “foodies,” gamers and lifestyle influencers who have a combined 25 million social media followers.