marketing of milk | Dairy Foods

Items Tagged with 'marketing of milk'

ARTICLES

Episode 3 - Marketing milk in a new era

April 15, 2021

Yin Woon Rani, CEO of the Washington, D.C.-based Milk Processor Education Program (MilkPEP), joins us for episode three of the "Let's Talk Dairy" podcast. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to her MilkPEP position.

Kids at play

MilkPEP’s Milk It! campaign shakes up the norm

Milk has lost ground among children. More than 500 million gallons of milk were lost to declining consumption in the age group 2 to 17.

Miranda Abney

June 12, 2017

MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.

Got time to volunteer?

USDA issues call to serve on the National Fluid Milk Processor Promotion Board

USDA is accepting nominations for board representation in four geographic regions: New England, the Southeast, the Midwest and Texas.

December 1, 2015

The USDA has issued a call for nominations to serve on the board of the National Fluid Milk Processor Promotion Board (also known as MilkPEP). Nominees for the regional positions must be active owners or employees of a fluid milk processor.

To tell the truth

MilkPEP says it will get ‘aggressive’ in defending milk’s reputation as a healthful, nutritious beverage

The CEO says, "Get Real is just the beginning of a more aggressive approach and one part of our long-term strategy to safeguard milk’s reputation against anti-milk messages."

January 27, 2015

Today at the Dairy Forum in Boca Raton, Fla., MilkPEP CEO Julia Kadison announced an initiative to counter misinformation about milk.

Advocacy

It’s time for the dairy industry to say ‘Enough!’

Get Real is a social advocacy initiative that is focused on taking back the conversation about milk, correcting the misinformation and communicating the health benefits of milk.

Julia Kadison

January 27, 2015

MilkPEP's Get Real campaign is the beginning of a more aggressive approach and part of a long-term strategy to safeguard milk’s reputation against anti-milk messages.

On-Demand What if you could generate energy from your wastewater and meet your treatment requirements? We will cover different solutions for treating biological wastewater including methods for generating biogas, creating green energy, and reducing fresh water demand with solutions for water reuse.

On-Demand What is the latest going on in the dairy industry? This is your chance to hear an all-encompassing look at the latest trends, as well as look forward to the future. Dairy Foods will also provide a sneak peek of its industry-leading State of the Industry report during our special November 13th webinar.