A growing number of Americans seem to be convinced that some things are just better with butter. According to data from the USDA, per-capita consumption of butter reached 5.7 pounds in 2016 — up a 1.4 pounds since 1996 and a full pound since 2006.

Retail sales of branded butter showed gains on private label butter in the last year. Though dollar sales of private label butter increased 3.4%, unit sales decreased 1.3%, suggesting that retailers raised prices.

Butter churners wait in line for cream behind manufacturers of fluid products. With dairies making full-fat varieties of milk, yogurt, cheese and ice cream, there is less cream available for butter.

Wholesale prices for butter reached a record high at the CME Group this year. The outlook is that U.S. demand for butter will ease. It is also possible that foreign butter will come to America.