Editor's note: the Milk Processor Education Program yesterday announced it is undertaking a new integrated marketing campaign called Milk Life. The campaign will focus on the nutrition in milk, especially its protein content. In this exclusive report, MilkPEP Interim CEO Julie Kadison explains the decision.
Unit sales of whole milk declined slightly but dollar sales rose in the last year. Meanwhile, the larger low-fat milk category saw declines in dollars and units.
