Like crude oil, water prices have surged in the last 12 years, doubling or tripling in many parts of the U.S. Think of what that does to living expenses and business costs. And like crude oil, which is still threatened despite the current production boom here in the U.S., water is getting scarcer by the minute.
 

The CEO of Nestle says that overuse of fresh water poses not only a serious environmental hazard, but also a major risk to political and social stability. Water scarcity will be the cause of massive food shortages within the next 15-20 years and that now was the time for industry, governments and other stakeholders to act decisively.