What do botox and tattoos have to do with marketing and packaging of dairy foods and beverages? At first glance, not much. But stick with this essay about the baby boomers and their children, and the connection becomes clear.

But whether it’s two-parent or single parent homes, we often forget how hard the job of childrearing is, which is why I applaud Ann Romney and Michelle Obama for raising this issue on the national stage. Parenting holds incredibly tough challenges due to vastly changing lifestyles, conflicting priorities and constant scheduling demands. Forget the fountain of youth. The big secret parents are searching for is how to squeeze more time out of each day for their most important concern–namely raising their children.