marketing for milk processors

Vermont Creamery chooses new PR firm

Vermont Creamery is committed to supporting Vermont's agricultural heritage and the working rural landscape that characterizes farming communities, producing all products locally in Vermont with milk sourced from family farms.

October 4, 2023

360 PR+ will focus on equal parts education and inspiration, introducing new products and sharing Vermont Creamery's differentiating points of taste, craftsmanship and sustainability.

MilkPEP research with Willard Bishop and Prime Consulting

The cold case

Uncover the growth opportunities to sell more milk

Shelf space in the dairy aisle is precious. To get it right and reinvigorate the dairy case, it’s critical that retailers make every foot count.

Genevieve Poirier-Richards

September 28, 2016

Milk processors can help boost milk sales by showing retail customers how to optimize the product mix. MilkPEP’s new research makes a powerful case.

Milk rings

Milk helps to fuel Team USA on the road to Rio de Janeiro

MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.

Julia Kadison

June 27, 2016

Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.

Got time to volunteer?

USDA issues call to serve on the National Fluid Milk Processor Promotion Board

USDA is accepting nominations for board representation in four geographic regions: New England, the Southeast, the Midwest and Texas.

December 1, 2015

The USDA has issued a call for nominations to serve on the board of the National Fluid Milk Processor Promotion Board (also known as MilkPEP). Nominees for the regional positions must be active owners or employees of a fluid milk processor.

Consumer marketing

Insights for dairy marketers: women want to be healthy; men actually do cook

Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.

February 26, 2013

Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.

Milk Processors Get Creative in Their Marketing

Other dairy processors are recognized for their marketing efforts to make milk the beverage of choice for breakfast, at Halloween parties and at sporting events.

September 10, 2012

Anthony Escobar, business manager of Super Store Industries, Lathrop, Calif., is the grand prize winner in MilkPEP’s annual awards program. Escobar demonstrated strong and effective efforts to increase awareness and grow milk sales using MilkPEP programs and resources. His entries showcased multi-faceted programs supported by well-rounded marketing efforts that creatively customized MilkPEP tools to reinforce Super Store Industries’ brand.

On-Demand What if you could generate energy from your wastewater and meet your treatment requirements? We will cover different solutions for treating biological wastewater including methods for generating biogas, creating green energy, and reducing fresh water demand with solutions for water reuse.

On-Demand What is the latest going on in the dairy industry? This is your chance to hear an all-encompassing look at the latest trends, as well as look forward to the future. Dairy Foods will also provide a sneak peek of its industry-leading State of the Industry report during our special November 13th webinar.

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