I’ve noticed five underlying trends that are reshaping ‘reality’ for all businesses and are critical to our ability to sustain profitability and growth. Recognizing them gives us the capability to use them—now and when those proverbial opportunities present themselves. They are as follows:

Smart Balance Inc. is changing its name to Boulder Brands Inc., moving its corporate headquarters to Boulder, Colo., and establishing two business segments.
 

Tillamook County Creamery Association, Tillamook, Ore., named Patrick Criteser as the Association’s new president and CEO. He succeeds Harold Strunk