Items Tagged with 'demographics'

Dairy processors are becoming increasingly adventurous.

It may sound like a broken record for some, but ready-to-drink (RTD) beverages have seen dollar sales increase, while unit sales decreased during the past year, a similar refrain to other dairy categories.

Two months ago in this column, I addressed the alleged decline of milk consumption by Generation Z, defined as those born between 1997 and 2012. According to a report, Gen Z is consuming much less milk than the national average.

What do botox and tattoos have to do with marketing and packaging of dairy foods and beverages? At first glance, not much. But stick with this essay about the baby boomers and their children, and the connection becomes clear.