Once widely accepted as a necessary staple for growing children, dairy foods have faced concern over fat and sugar content and pressure from a range of plant-based beverages perceived as healthy and sustainable alternatives. 

A peek at a best-seller list or a trip to the local bookstore reveals a plethora of books on aging. Their prevalence reflects considerable interest in longevity and healthy aging during a unique time in our country’s history. The U.S. population is older than it has ever been. 

Public health dialogue around food and nutrition is evolving from a focus on simply providing calories to ensuring children and families have access to high-quality, nutritious food that will allow them to reach their full potential. 

Gone are the days when consumers walking down the grocery store aisle simply looked at the traditional four P’s of marketing: product, price, place, and promotion.